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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 2: Segmentation, Targeting and Positioning
  5. Question
    The Most Popular Segmentation System Combining Lifestyle and Values Is
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The Most Popular Segmentation System Combining Lifestyle and Values Is

Question 63

Question 63

Multiple Choice

The most popular segmentation system combining lifestyle and values is ________.


A) PALS
B) VALS
C) LAPS
D) SALS
E) CALS

Correct Answer:

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