Multiple Choice
What is one of the benefits of offering many product versions that provide distinct benefits and "fill" as many positions as possible in a product category?
A) lower need for shelf space
B) lower production costs
C) creating lower margins for the firm
D) creating barriers to competitive entry and market penetration
E) All of the above are benefits for product line extensions.
Correct Answer:
Verified
Correct Answer:
Verified
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