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    Consumer Behavior Study Set 2
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    Exam 2: Market Segmentation and Real-Time Bidding
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    Rate of Usage Is Strongly Related to Two Cognitive Dimensions
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Rate of Usage Is Strongly Related to Two Cognitive Dimensions

Question 43

Question 43

Multiple Choice

Rate of usage is strongly related to two cognitive dimensions: product involvement and ________.


A) product awareness status
B) background
C) personality
D) awareness
E) country of origin

Correct Answer:

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