Essay
From MyPsychLab EXPLORE: "Conformity Factors"
(To access this asset go to MyPsychLab and click on "Course Documents." Under the heading "Index of Multimedia," click on the "here" link.Select Chapter 5,Attitudes: Evaluating and Responding to the Social World,and click on "Find Now." For the Chapter 5 items,click on the "Explore" item called "Conformity Factors.")
This exercise is about types of persuasive messages.What are the two routes for persuasive messages,and how do they work? Describe the exercise in general and say something about the advertisements shown.Was the exercise itself a learning experience,and given the rewarding bell for right answers and the punishing buzzer for wrong answers,what type of learning process is going on here? Give your opinion about the effectiveness of messages that ask you to think.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: The mechanism by which we compare ourselves
Q3: An attitude is more likely to influence
Q4: Messages that arouse strong levels of fear
Q5: Initial evaluation of a stimulus generally refers
Q6: When attitude-behavior discrepancy involves important attitudes and/or
Q7: Briefly describe Fazio's attitude-to-behavior process model.
Q8: When direct rewards are not present,nor any
Q9: Small rewards produce greater attitude change than
Q10: Fazio's attitude-to-behavior process model suggests that an
Q11: Our attitudes tend to be strongest and