Multiple Choice
If a consumer is concerned he will be embarrassed when his friends see him with a particular product, he is perceiving ________ risk.
A) financial
B) psychological
C) time
D) physical
E) functional
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q27: Because services are intangible, image becomes a
Q36: The amount of risk perceived depends on
Q38: _ is the uncertainty that consumers face
Q53: Consumers are influenced by risks that exist
Q55: There is strong evidence that subliminal advertising
Q67: Consumers subconsciously screen out stimuli that they
Q68: Consumers are more likely to view price
Q84: A stimulus may be too faint or
Q103: In one type of perceptual defense, individuals
Q106: What are the types of perceived risk