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    Consumer Behavior Study Set 2
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    Exam 5: Consumer Learning
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    When Consumers Receive Too Much Information and Then Find It
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When Consumers Receive Too Much Information and Then Find It

Question 36

Question 36

Multiple Choice

When consumers receive too much information and then find it difficult to encode and store it, ________ occurs.


A) chunking
B) encoding
C) long-term store purging
D) short-term store purging
E) information overload

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