Multiple Choice
Lately,you have noticed that your favorite athlete endorses the cereal you consume,appears on highway billboards for sports beverages,and appears on television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?
A) intelligent
B) savvy
C) the central route to persuasion
D) the peripheral route to persuasion
Correct Answer:
Verified
Correct Answer:
Verified
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