Robert Cialdini (2008)illustrated Six Principles That Underlie Human Relationships and Human

Multiple Choice

Robert Cialdini (2008) illustrated six principles that underlie human relationships and human influence in his book Influence: Science and Practice.In this context,when people feel obliged to repay in kind what they have received,it is known as the ________.

A) principle of authority
B) principle of reciprocity
C) principle of social proof
D) principle of scarcity