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    Social Psychology Study Set 12
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    Exam 3: Social Beliefs and Judgments
  5. Question
    A Cognitive Rule That Judges the Likelihood of Things in Terms
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A Cognitive Rule That Judges the Likelihood of Things in Terms

Question 17

Question 17

Multiple Choice

A cognitive rule that judges the likelihood of things in terms of their presence in memory is called the _____ heuristic.


A) availability
B) representativeness
C) vividness
D) matching

Correct Answer:

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