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When Consumers Are Willing to Exert the Effort to Comprehend

Question 28

Multiple Choice

When consumers are willing to exert the effort to comprehend, learn, or evaluate the available information about the attitude object, learning and attitude change occur via the ________ to persuasion.


A) central route
B) celebrity endorsement
C) peripheral route
D) functional approach
E) dual mediation model

Correct Answer:

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