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Which Media Type Offers Two-Way Communications Between Subscribers and Providers

Question 47

Multiple Choice

Which media type offers two-way communications between subscribers and providers of cable or satellite TV, enables marketers to send addressable ads and deploy interactivity between the sender and receiver, and enables marketers to measure the persuasive impact of their messages quickly and effectively?


A) network television
B) magazines
C) radio
D) newspapers
E) interactive television (iTV)

Correct Answer:

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