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    Exam 9: Reference Groups and Word-of-Mouth
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    _____________________________ Are Groups That Serve as Sources of Comparison, Influence
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_____________________________ Are Groups That Serve as Sources of Comparison, Influence

Question 60

Question 60

Multiple Choice

_____________________________ are groups that serve as sources of comparison, influence and norms for people's opinions, values and behaviors.


A) Age cohorts
B) Reference groups
C) Norming groups
D) Norming cohorts
E) Social conduct groups

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