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    Exam 9: Reference Groups and Word-of-Mouth
  5. Question
    A Child's Immediate Family Is a ________ Group That Plays
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A Child's Immediate Family Is a ________ Group That Plays

Question 16

Question 16

Multiple Choice

A child's immediate family is a ________ group that plays an important role in molding the child's general consumer values and behavior.


A) comparative
B) normative
C) membership
D) informal
E) symbolic

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