When a Product Is First Introduced, the ________ Consider Purchasing

Multiple Choice

When a product is first introduced, the ________ consider purchasing it to be risky because it is new. After a relatively small but not insignificant number of consumers purchased the product (and probably after the price has gone down) , they conclude that purchasing the product is wise.

A) innovators
B) early adopters
C) early majority
D) late majority
E) laggards