A Celebrity's Credibility Is Reduced When S/he Endorses a Variety

Multiple Choice

A celebrity's credibility is reduced when s/he endorses a variety of products because __________________.

A) the economic motivation underlying the celebrity's endorsements becomes too pronounced
B) the celebrity becomes less famous
C) teens find celebrities more authentic than other customers
D) the celebrity has positive associations with the products
E) almost a quarter of advertisements use a celebrity spokesperson