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    Consumer Behavior Study Set 2
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    Exam 9: Reference Groups and Word-Of-Mouth
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    The First People to Purchase a New Product Are Considered
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The First People to Purchase a New Product Are Considered

Question 25

Question 25

Multiple Choice

The first people to purchase a new product are considered ________.


A) consumer innovators
B) nonadopters
C) laggards
D) trial drivers
E) test consumers

Correct Answer:

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