Multiple Choice
Chuck Norris appears in social media for Era detergent, because he is tough on bad guys and the detergent is tough on stains. If he does not mention his own personal experience with the product, it is an example of a _________________________.
A) celebrity testimonial
B) celebrity endorsement
C) celebrity actor
D) celebrity spokescharacter
E) celebrity official
Correct Answer:

Verified
Correct Answer:
Verified
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