Question 1

How does ancestral pride manifest itself in consumer behavior?

Accepted Answer

The answer of How does ancestral pride manifest itself in...

Question 2

Women show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.

Accepted Answer

A) True 
 B)False

Question 3

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.

Accepted Answer

A)  demographic 
B)  geographic 
C)  racial 
D)  ethnic 
E)  nationality

Question 4

Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

Accepted Answer

A)  feel age 
B)  look age 
C)  do age 
D)  interest age 
E)  chronological age

Question 5

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.

Accepted Answer

A)  age 
B)  ethnicity 
C)  religion 
D)  geographic region 
E)  gender

Question 6

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to ________ over the next several decades.

Accepted Answer

A)  increase 
B)  decrease 
C)  diffuse 
D)  remain at same level 
E)  dramatically rise

Question 7

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered as a single market based on ________.

Accepted Answer

A)  age 
B)  nationality 
C)  geographic location 
D)  religion 
E)  language

Question 8

Which of the following is true of the consumer behavior of African American consumers?

Accepted Answer

A)  African American consumers prefer generic products. 
B)  African Americans are not brand loyal. 
C)  African Americans tend to buy high fashions and name brands as "signals of their success." 
D)  African American teens spend less on clothing and fine jewelry than other U.S. teens. 
E)  African Americans tend to make fewer trips to the grocery store during the course of the week.

Question 9

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

Accepted Answer

A)  demographic 
B)  geographic 
C)  racial 
D)  ethnic 
E)  religious

Question 10

________ are considered to be largely family oriented, highly industrious, and strongly driven to achieve a middle-class lifestyle.

Accepted Answer

A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans

Question 11

How is the elderly market segmented?

Accepted Answer

The answer of How is the elderly market segmented?...

Question 12

When discussing subcultures, it is important to note that each individual could be a member of ________.

Accepted Answer

A)  either the dominant culture or a subculture 
B)  one subculture only 
C)  two subcultures only 
D)  four subcultures at the most 
E)  many subcultures, as there is no limit

Question 13

The needs of married women who work outside the home differ from those of women who do not work outside the home.

Accepted Answer

A) True 
 B)False

Question 14

Baby boomers are consumption oriented.

Accepted Answer

A) True 
 B)False

Question 15

$\text{SMITH MINI CASE:}$ Carl Smith is a 45-year-old Baptist, African American living in Louisiana. He frequently shops at Pinkerton's for items like toothpaste and hair-care products. Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers. Carl recently received direct-mail advertising from Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE, the best way for Pinkerton's to advertise to Carl is through ________.

Accepted Answer

A)  mainstream radio 
B)  television directed specifically toward African Americans 
C)  mainstream television 
D)  mainstream magazines 
E)  radio directed specifically toward African Americans

Question 16

What is the fastest-growing American minority?

Accepted Answer

A)  African Americans 
B)  Asian Americans 
C)  Hispanic Americans 
D)  Pacific Islanders 
E)  Russian Americans

Question 17

Early adulthood is the longest adult life stage for most consumers.

Accepted Answer

A) True 
 B)False

Question 18

$\text{JONES MINI CASE:}$ Bob Jones is 75 years old, but feels like he's only 60. He enjoys fishing and golf and recently bought a house in North Carolina so that he could be closer to his grandchildren. He and his wife, Shirley, have Internet access in their home and, most recently, used the Internet to purchase a birthday present for their youngest grandchild.
-In the JONES MINI CASE, 60 is Bob's ________, whereas 75 is Bob's ________.

Accepted Answer

A)  chronological age; cognitive age 
B)  cognitive age; generational age 
C)  generational age; cognitive age 
D)  cognitive age; chronological age 
E)  generational age; chronological age

Question 19

The African American subcultural grouping is best described as a single, undifferentiated market, consisting of consumers who have a uniform set of needs.

Accepted Answer

A) True 
 B)False

Question 20

The globally aware, charitable segment of Millenials that is characterized by a belief that they can have an impact on the world and make it better is known as ________.

Accepted Answer

A)  Hip-ennials 
B)  Millennial Moms 
C)  Anti-Millenials 
D)  Gadget Gurus 
E)  Old-School Millenials

Exam 12: Subcultures and Consumer Behavior

How does ancestral pride manifest itself in consumer behavior?

Women show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.

Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to ________ over the next several decades.

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered as a single market based on ________.

Which of the following is true of the consumer behavior of African American consumers?

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

________ are considered to be largely family oriented, highly industrious, and strongly driven to achieve a middle-class lifestyle.

How is the elderly market segmented?

When discussing subcultures, it is important to note that each individual could be a member of ________.

The needs of married women who work outside the home differ from those of women who do not work outside the home.

Baby boomers are consumption oriented.

What is the fastest-growing American minority?

Early adulthood is the longest adult life stage for most consumers.

The African American subcultural grouping is best described as a single, undifferentiated market, consisting of consumers who have a uniform set of needs.

The globally aware, charitable segment of Millenials that is characterized by a belief that they can have an impact on the world and make it better is known as ________.