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    Consumer Behavior Study Set 2
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    Exam 12: Subcultures and Consumer Behavior
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    For Products of Very Broad Appeal, Such as Aspirin or Toothpaste
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For Products of Very Broad Appeal, Such as Aspirin or Toothpaste

Question 75

Question 75

True/False

For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

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