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    Consumer Behavior Study Set 2
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    Exam 13: Cross-Cultural Consumer Behavior: an International Perspective
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    Marketers Should Observe Differences in Language and Meaning, Differences in Market
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Marketers Should Observe Differences in Language and Meaning, Differences in Market

Question 16

Question 16

True/False

Marketers should observe differences in language and meaning, differences in market segmentation opportunities, and differences in consumption patterns, among others, when they conduct cross-cultural analysis.

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