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    Exam 13: Cross-Cultural Consumer Behavior: An International Perspective
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    Label and Describe the "Coolest" Teens as Identified by BBDO
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Label and Describe the "Coolest" Teens as Identified by BBDO

Question 18

Question 18

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Label and describe the "coolest" teens as identified by BBDO based on its GenWorld Global Teen Study.

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The "coolest" teens, Creatives, were fou...

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