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    Exam 13: Cross-Cultural Consumer Behavior: An International Perspective
  5. Question
    A ________ Strategy Involves Standardization of Both the Product and the Communications
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A ________ Strategy Involves Standardization of Both the Product and the Communications

Question 13

Question 13

Multiple Choice

A ________ strategy involves standardization of both the product and the communications program.


A) local
B) national
C) restricted
D) global
E) mixed

Correct Answer:

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