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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 14: Consumer Decision Making and Diffusion of Innovations
  5. Question
    ________ Is a Macro Process Concerned with the Spread of a New
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________ Is a Macro Process Concerned with the Spread of a New

Question 80

Question 80

Multiple Choice

________ is a macro process concerned with the spread of a new product from its source to the consuming public.


A) Adoption
B) Assumption
C) Diffusion
D) Innovation
E) Introduction

Correct Answer:

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