Multiple Choice
________ begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.
A) Marketing mix
B) Pre-purchase search
C) Need recognition
D) Evaluation of alternatives
E) Psychological field
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q69: In a(n) _, the consumer establishes a
Q70: _, the degree to which a new
Q71: In buying a truck, Bob will only
Q72: The _ consists of brands the consumer
Q73: What are the differences between continuous, dynamically
Q75: The _ consists of brands the consumer
Q76: _ can be thought of as the
Q77: Bob wants to save electricity and considers
Q78: Ricky had a positive experience when she
Q79: The degree to which potential customers perceive