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    Small Business Management
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    Exam 15: Product Development and Supply Chain Management
  5. Question
    Describe the Differences Between a Brand,a Logo,a Trademark and a Service
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Describe the Differences Between a Brand,a Logo,a Trademark and a Service

Question 61

Question 61

Essay

Describe the differences between a brand,a logo,a trademark and a service mark.In what order would they be developed?

Correct Answer:

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A brand is a verbal and/or symbolic mean...

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