Essay
Match the term with its definition.
a.Channel of distribution
b.Copyright
c.Patent
d.Product
e.Product item
f.Product life cycle
g.Product line
h.Product mix
i.Product mix consistency
j.Product strategy
k.Sustainable competitive advantage
l.Warranty
-The way the product component of the marketing mix is used to achieve a firm's objectives
Correct Answer:
Verified
Correct Answer:
Verified
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