Essay
Match the term with its definition.
a.Brand
b.Brand image
c.Brand name
d.Brandmark
e.Design patent
f.Direct channel
g.Indirect channel
h.Patent
i.Service mark
j.Trade dress
k.Trademark
l.Utility patent
-A legal trerm indicating that a firm has exclusive rights to use a brand to promote a product
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Josiah has developed an avalanche safety kit
Q25: Furniture Shine is introducing an improved version
Q31: Ollie has developed a new product for
Q36: Will,Max and Isaac are brothers and owners
Q38: Because growth in sales is perceived as
Q38: Beatrice is comtemplating whether to offer a
Q39: The three main considerations in structuring a
Q44: A legal term indicating the exclusive right
Q45: The business analysis stage of new product
Q88: A sustainable competitive advantage is<br>A) rarely appreciated