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Match the Term with Its Definition

Question 80

Essay

Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer Lifetime Value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorization
k.Reference group
l.Social classes
-A small group that an individual allows to influence his or her behavior

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