Essay
Match the term with its definition
a.80/20 Principle
b.Customer database
c.Customer segmentation strategy
d.Evaluative criteria
e.Evoked set
f.Perception
g.Perceptual categorization
h.Post-purchase dissonance
i.Recency-frequency-monetary analysis
j.Touch point
k.Transactional relationship
-A collection of information about a customer,inlcuding demographic data,attitudes,preferences,and other behavioral characteristics,as defined by CRM goals
Correct Answer:
Verified
Correct Answer:
Verified
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