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    Small Business Management
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    Exam 7: The Marketing Plan
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    When a Strategist Divides the Total Market for a Product
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When a Strategist Divides the Total Market for a Product

Question 106

Question 106

True/False

When a strategist divides the total market for a product and/or service into groups with similar needs,so that each group is likely to respond to the same marketing strategy,he or she is engaging in a practice called market segmentation.

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