Meredith Is Opening a High End Shoe Store Specializing in Designer

Multiple Choice

Meredith is opening a high end shoe store specializing in designer shoes.Which approach is probably the wisest strategy for the marketing efforts of this company?

A) Unsegmented strategy since everyone wears shoes.
B) Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons.
C) Single-segment strategy since only women with high disposable incomes would be a prospective customer.
D) Bi-segment strategy since the company won't be able to sell to just one segment to survive.