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    Exam 7: The Marketing Plan
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    The Risk of Being the Lower-Cost Producer of a Good
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The Risk of Being the Lower-Cost Producer of a Good

Question 121

Question 121

Multiple Choice

The risk of being the lower-cost producer of a good or service is:


A) your business will fail more quickly.
B) your business will generate excess cash and will incur higher taxes.
C) your business will have problems keeping up with demand.
D) customers will abandon your business when someone else offers a lower price.

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