Essay
Match the term with its definition.Not all terms will be used.
a.chain-ratio method
b.customer-oriented philosophy
c.intellectual property
d.production-oriented philosophy
e.segmentation variables
f.single-segment strategy
g.small business marketing
h.unsegmented strategy
-A strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment
Correct Answer:
Verified
Correct Answer:
Verified
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