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    The Social Animal
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    Exam 4: Mass Communication, Propaganda, and Persuasion
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    The Strength of the Association Between an Object and Its
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The Strength of the Association Between an Object and Its

Question 55

Question 55

Multiple Choice

The strength of the association between an object and its evaluation is called:


A) attitude accessibility.
B) a correlation.
C) the representative heuristic.
D) cognitive miserliness.

Correct Answer:

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