The Fact That Many Advertising Campaigns That Use Well-Known Sports

Multiple Choice

The fact that many advertising campaigns that use well-known sports figures are very effective suggests that:

A) we are more influenced through the peripheral route than we believe.
B) we are more influenced through central route than we believe.
C) we are more or less influenced through the central route if a message is presented quickly.
D) the person provides an inadequate justification for liking the product.