When Is a Two-Sided Message Likely to Be More Effective

Multiple Choice

When is a two-sided message likely to be more effective than a one-sided message?

A) when the position advocated falls within the audience's latitude of acceptance
B) when the audience is poorly informed and in general agreement with the source
C) when the audience is well-informed and in general opposition to the position of the source
D) when the position advocated falls in the audience's latitude of rejection