Multiple Choice
All other things being equal, the overwhelming weight of experimental evidence on fear and persuasion suggests that, in general, the more frightened a person is by a communication:
A) the more likely he or she is to come up with counterarguments that oppose the fear-arousing communication
B) the more likely he or she is to refuse to take positive, preventive action
C) the more likely he or she is to "go into denial" and refuse to listen to future communications on the same issue
D) the more likely he or she is to take positive, preventive action
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Phillips's research on the impact of media
Q21: In general, individuals who feel _are more
Q22: When a person is exposed to a
Q23: Hovland, Harvey, and Sherif conducted an experiment
Q24: Generally, high-fear appeals are more effective than
Q26: The "Don't Mess with Texas" campaign resulted
Q27: Under certain conditions, a two-sided argument may
Q28: Suppose you watch a TV ad for
Q29: Suppose you see an ad for a
Q30: According to research presented in the text,