Multiple Choice
Assume a speaker has low credibility with the audience. For maximum attitude change, how discrepant from the audience's initial position should the communication be?
A) not at all discrepant
B) moderately discrepant
C) highly discrepant
D) Discrepancy is not a significant factor if the speaker has low credibility.
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Attractive or likable communicators tend to be
Q17: To change a person's attitude the most,
Q18: There appears to be a positive linear
Q44: According to Aronson's chapter on persuasion, emotional
Q69: In general, the work of George Hartmann
Q72: According to research on the television film,
Q74: Which of the following conditions tends to
Q75: "Persuasive communications, if blatant or coercive, can
Q76: A one-sided argument for why nuclear power
Q77: In Johnson's "If it bleeds, it leads"