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"Persuasive Communications, If Blatant or Coercive, Can Be Perceived as Intruding

Question 75

Multiple Choice

"Persuasive communications, if blatant or coercive, can be perceived as intruding upon one's freedom of choice, thereby activating a person's defenses to resist the messages." This statement reflects the central idea of which of the following theories or concepts?


A) reinforcement theory
B) the inoculation effect
C) reactance theory
D) the primacy effect

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