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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses,or
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The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses,or

Question 121

Question 121

Multiple Choice

The division of buyers into groups based on their knowledge,attitudes,uses,or responses to a product is ________ segmentation.


A) behavioral
B) psychographic
C) age and life cycle
D) demographic
E) geographic

Correct Answer:

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