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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Lifestyle Characteristics and Personality Characteristics Are Two Types of Variables
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Lifestyle Characteristics and Personality Characteristics Are Two Types of Variables

Question 125

Question 125

Multiple Choice

Lifestyle characteristics and personality characteristics are two types of variables used in ________ segmentation.


A) demographic
B) behavioral
C) social class
D) psychographic
E) user status

Correct Answer:

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