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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Developing a Strong Position Within Several Segments Creates More Total
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Developing a Strong Position Within Several Segments Creates More Total

Question 128

Question 128

Multiple Choice

Developing a strong position within several segments creates more total sales than ________ marketing across all segments.


A) undifferentiated
B) differentiated
C) niche
D) target
E) individual

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