Multiple Choice
As You Like It Pte Ltd customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.
A) niche
B) mass
C) differentiated
D) undifferentiated
E) micro
Correct Answer:
Verified
Correct Answer:
Verified
Q10: A market rarely exists for products that
Q11: Why do marketers segment the market?
Q18: Explain the four major steps in designing
Q43: Which of the listed choices is NOT
Q44: Jay Bee Promotions tailors its advertising and
Q49: A product's position is the way the
Q52: In Singapore,the Kinokuniya branch at Bugis Junction
Q83: Because there is such variation among the
Q105: Explain how companies identify attractive market segments
Q107: Which of the following is NOT one