Multiple Choice
Which of the following is NOT one of the reasons a segment would be less attractive to a company?
A) strong competitors
B) substitute products
C) concentrated market
D) power of buyers
E) power of suppliers
Correct Answer:

Verified
Correct Answer:
Verified
Q23: At a recent marketing seminar,the featured speaker
Q102: When New Port Shipping uses segmented marketing,it
Q103: Typically,developing a strong position within a few
Q105: Which type of segmentation centres on the
Q106: Advertising guru,Rosser Reeves,believed that firms should develop
Q108: ByTheWay Ventures chose a differentiated marketing strategy.The
Q109: Ford Motor Company emphasises 'Quality first-Ford tough'
Q110: In general,a company should enter only segments
Q111: It is considered socially irresponsible when the
Q112: Unilever,a company active in the cosmetics and