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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    ________ Tailors Brands and Promotions to the Needs and Wants
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________ Tailors Brands and Promotions to the Needs and Wants

Question 38

Question 38

Multiple Choice

________ tailors brands and promotions to the needs and wants of specific cities,neighborhoods,and even stores.


A) Undifferentiated
B) Differentiated marketing
C) Niche marketing
D) Local marketing
E) Individual marketing

Correct Answer:

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