Multiple Choice
Which of the following is NOT a recommended method for companies to tap into their customers as sources for new-product ideas?
A) analyzing customer complaints and questions
B) relying heavily on customers to know what types of technical products they need
C) working alongside customers to get ideas and suggestions
D) turning customers into cocreators
E) putting customer-created products on the market
Correct Answer:

Verified
Correct Answer:
Verified
Q41: Your firm added three new products earlier
Q87: In the concept testing stage of new-product
Q88: The third part of the marketing strategy
Q89: The search for new-product ideas should be
Q91: Some products that have entered the decline
Q93: Which of the following is most likely
Q95: Managers are correct in believing that the
Q98: Why might a company choose to develop
Q103: The PLC can be applied to more
Q140: Using the PLC concept to develop marketing