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    Exam 9: New Product Development and Product Life-Cycle Strategies
  5. Question
    The Search for New-Product Ideas Should Be ________ Rather Than
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The Search for New-Product Ideas Should Be ________ Rather Than

Question 89

Question 89

Multiple Choice

The search for new-product ideas should be ________ rather than haphazard.


A) intermittent
B) systematic
C) segmented
D) strategically planned
E) rare

Correct Answer:

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