Multiple Choice
Company A introduces a new product ABC and Company B rushes to market its own product XYZ,which eclipses product ABC in terms of sales.Company B was able to enter the ________ stage of the new-product development process before Company A could.
A) commercialization
B) business analysis
C) idea generation
D) screening
E) product concept development
Correct Answer:
Verified
Correct Answer:
Verified
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