Bentham's and Franklin's Notion of Comparing the Pros/pleasures to the Cons/pain

Multiple Choice

Bentham's and Franklin's notion of comparing the pros/pleasures to the cons/pain when making a decision (e.g., car purchase) often will fail because:

A) we have God's eye
B) we do not have the time to collect and then consider all the information
C) we are completely rational decision makers
D) of the fundamental attribution error