Multiple Choice
Kodak's film business didn't suffer at the hands of direct competitor Fujifilm; it lost out to Sony,Canon,and other digital camera makers,along with a host of digital image developers and online image sharing services.This is an example of ________.
A) a blue ocean strategy
B) benchmarking
C) competitor phobia
D) competitor myopia
E) marketing myopia
Correct Answer:
Verified
Correct Answer:
Verified
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